to allow them to be beautiful

Twice a month at lunchtime , Pauline , 28, escaped with her colleague Anne direction a nail , not far from the office. Coast to coast, perched on high stools , the two young women offer a manicure. In the quiet of the room, barely disturbed by the fiddle limes , they discuss anything and everything . Go there alone? Pauline tried first before changing his mind. "I like the idea that care adds the pleasure of a moment getaway . " And she is far from being an isolated case. Manicure , hairdressing , makeup, massage , etc. . , Today , more and more beauty rituals are shared between friends ... or perfect unknown .

Nail bar, bar smile Brow Bar ... In recent years, these signs popping up in France , mixing in their very title , the concept of beauty and friendliness. "The term " bar " corresponds to the notion of" reliance " , considers the semiotician Darrigrand Mariette , that is to say, maintain their individuality while being many. "

These sites indeed apply the logic of this new century : alone together , " to be alone ... but together," is preserved in a reassuring group privacy. That’s what come for young women who frequent the bar buns Christophe- Nicolas Biot, nestled in the heart of the Odeon in Paris. " This creates a crazy atmosphere , he confirms .

They let go , some do not hesitate to bring a bottle of champagne and cuts . Their enthusiasm is contagious and brings immediate friendliness and good humor . " The beauty bar is a kind of coffee for a new place of sociability women. "This is certainly the same idea as the local bar , he said. For Perrier lemon, you do not stay more than a quarter of an hour in a bar and for a bun , it’s the same . "

Arrive in groups can confidently cross the door of an institute, to allow them to be beautiful. " Coming alone, they might feel " dependent " of the property owner , says psychiatrist and psychoanalyst François Perlmutter . By presenting band , they feel - illusory - to conquer space , to make the law ."